The Liga MX Investment Thesis and Other Key Considerations
By George Gallagher & Shiv Jhangiani
Introduction
As the pulse of Mexico’s sporting identity, Liga MX represents one of the more fascinating theaters through which global soccer manifests itself. The league is known for its zealous fanbase, who according to Nielsen Sports, represent 73% of the urban population in Mexico and is the reason why Liga MX ranks as the 6th most attended soccer league in the world (most attended outside of Europe).
On the field, Liga MX is known for its regional dominance as the winner of 14 of the last 15 CONCACAF Champions League competitions (which includes all clubs from North and Central America) have been from Mexico. Early player formation and development is another strength of the league, as the entire starting lineup that earned the most minutes for Mexico in the 2022 World Cup began their career at a Liga MX club.
Furthermore, the Mexican league is also immensely popular directly outside its country’s borders. It is the most watched soccer league in the U.S., with over double the average viewership of MLS matches during the 2021 season. The inaugural Leagues Cup tournament that took place this past summer, which is a new competition that includes every Liga MX and MLS team, was a great success from an engagement perspective. Across Spanish-language broadcasts in the U.S., the Leagues Cup games averaged an impressive 794K viewers per game.
Fill in your information to access the full paper and to connect with one of our advisors.
