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Maximizing growth
of elite sporting

Sportsology Group is a leading provider of premium knowledge, strategic advisory, and operational support in the sports industry. Our expertise is focused on franchise owners, global leagues and federations, and Institutional Investors, driving success and fueling transformative growth. We are dedicated to empowering sports organizations to create and own their future

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About Us

Sportsology Group exists to help solve your biggest challenges. We have an international network of advisors who are transformational change leaders with proven track records across global sport and business.

We have deep expertise across all major sports, having experienced many of the challenges these organizations face - acquisition, expansion, turnaround, and growth.

Our Services

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Operational Advisory

We provide strategic guidance to clients on their most critical issues, equipping them with the tools and insights to achieve competitive advantage. From optimizing organizational structures to refining strategies and enhancing operational execution, we empower our clients to drive success and surpass their goals.

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Human Capital

We partner with clients to comprehensively assess and address their human capital needs. By offering expertise in organizational design, role definition, and accountability frameworks, we enable our clients to cultivate high-performing teams. We specialize in identifying and recruiting top-tier talent for key leadership positions that are vital to both sporting and business functions.

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Our M&A services encompass meticulous due diligence on behalf of buyers and sellers. Leveraging our extensive network within the sports industry, we connect clients with valuable opportunities and facilitate transactions across various sports properties. With a focus on delivering comprehensive and reliable insights, we guide our clients through the complexities of the M&A process, maximizing value and driving successful outcomes.

Our Team


Mike Forde

Executive Chairman


Joel Cohen

Head of European Strategic Advisory


Emma Schilling

Consultant, Human Capital & Advisory


Patrick Manhire

Head of Human Capital


Pien Gillhaus



Luke Casey-Leigh

Head of US Strategic Advisory

Chris M

Chris Mann

Head of M&A


Steven Houston

Head of Strategic Advisory & Analytics


Darren He

Senior Consultant, Strategic Advisory


Gareth Hurst

Head of Knowledge Management


George Gallagher

Senior Consultant, Strategic Advisory

Selected Clients


San Francisco 49ers

Inter Maimi CF

Inter Miami CF


Dallas Mavericks

FC Cincinnati

FC Cincinnati



Chicago fFire

Chicago Fire

LA Rams

LA Rams





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Monumental Sports


Philadelphia Eagles


Washington Wizards

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Taking on the challenge of revamping soccer in Los Angeles was a huge undertaking by our ownership group. When we looked into the future, Sportsology had incredible pedigree in dealing with every challenge we were going to face. It became more a question of how can we not use this company to build the franchise and team we needed to make the project a success? They were with us every step of the way.

Tom Penn



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The team at Sportsology has been there for every step of FC Cincinnati’s journey helping us lay the foundation for our Club and guiding us to be a best-in-class professional sports team from both a process and personnel perspective. Because of our relationship with Sportsology, we are prepared to take the next step in our journey as an MLS club and to become a sustainable winning franchise.

Jeff Berding


FC Cincinnati

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Sportsology have been a key partner in helping our organization move to the next level, especially during our transition to LA. Their vast experience working with elite teams - from Owners, Front Office, and Coaches - across the world really helped us gain a competitive advantage as we built our vision for the future of the franchise.

Les Snead

General Manager

LA Rams

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Strategic collaboration seeks to combine leading-edge sports expertise and industry-recognized AI capability to set a new standard of performance for teams

Sportsology Group, a global sports advisory firm supporting clients across professional, national, and collegiate teams, and Cambridge Consultants, a leading AI consultancy who specialize in technology design and development services, have joined forces to revolutionize the sports industry. The collaboration seeks to create custom, AI-centric service offerings that will enhance talent, operational performance, and revenue potential.

Read More >

Sportsology Group Partnership

MIP Alumni Association

Sportsology Group is proud to announce our partnership with MIP Alumni Association, a group that focuses on turning players into leaders in football administration.

"We are excited to be working alongside MIP Alumni in making an outsized impact in global football through our sharing of knowledge and support of the next generation of leaders."
Joel Cohen, Sportsology Group Head of Advisory

“This partnership presents an opportunity for the MIP Alumni to continue their learning, to better develop and understand the skills required to secure executive, decision-making roles within sport. We are delighted to be working with Sportsology, an industry leader in this field and a go-to for so many sporting organisations.” Gareth Farrelly, MIP Alumni President

Our Values


We foster a deep thirst for knowledge, encouraging continuous learning and exploration. We actively seek out new ideas, insights, and perspectives to stay at the forefront of our industry and deliver innovative solutions to our clients.


We place a strong emphasis on understanding and sharing the pain points and challenges of our stakeholders. We listen actively, demonstrate compassion, and work collaboratively to develop tailored strategies that address their unique needs and aspirations.


We respectfully push boundaries and encourage bold thinking. We believe in challenging the status quo, questioning assumptions, and exploring new possibilities. By embracing a culture of healthy debate and intellectual rigor, we drive transformative outcomes for our clients and ourselves.

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Get in touch

If you are interested in working with us or would like more information on Sportsology Group please fill out the contact form below. Please click here for all Intern inquiries.

New York

331 Park Avenue South,
New York,
NY 10010


1 Warwick Street
map locations