Maximizing growth
of elite sporting
organizations

Sportsology Group specializes in providing premium knowledge, insight, strategic advisory and operational support to franchise owners, global leagues and federations, and Institutional Investors driving success and accelerating transformation. We help empower sports organizations to create and own their future.

About Us

Sportsology Group exists to help solve your biggest challenges. We have an international network of advisors who are transformational change leaders with proven track records across global sport and business.

We have deep expertise across all major sports, having experienced many of the challenges these organizations face - acquisition, expansion, turnaround, and growth.

Our Services

Operational Advisory

We advise clients on their most strategically important issues. Setting up the organization to win. Redefining their strategy or improving operational execution.

Human Capital

We engage with clients to help them understand their human capital needs, advising on structures, roles, and accountabilities. Search and hire senior leadership to fill the most crucial sporting and business functions.

M&A

We undertake detailed due diligence on behalf of the buy or sell side as well as introducing opportunities to clients from our extensive network across a range of sports properties.

Our Team

Mike Forde

Executive Chairman

Joel Cohen

Strategic Advisor and Management Consultant

Luke Casey-Leigh

Strategy Advisor

Patrick Manhire

Head of Human Capital

Chris Mann

Special Projects Director

Steven Houston

Head of Data & Intelligence

Chris Brady

Chief Intelligence Officer

Darren He

Strategy Consultant

George Gallagher

Strategy Consultant

Shiv Jhangiani

Strategy and M&A Consultant

Aoife McGuire

Executive Assistant

Gareth Hurst

Head of Knowledge Management

Pien Gillhaus

Research Analyst

Marcus Jones

Research Analyst

Kieran Adamson

Research Analyst

Mohammed Sarwar

Creative Lead

Selected Clients

San Francisco 49ers

Inter Miami CF

Dallas Mavericks

FC Cincinnati

HBSE

Chicago Fire

LA Rams

Ineos

LAFC

Monumental Sports

Philadelphia Eagles

Washington Wizards

Testimonials

Taking on the challenge of revamping soccer in Los Angeles was a huge undertaking by our ownership group. When we looked into the future, Sportsology had incredible pedigree in dealing with every challenge we were going to face. It became more a question of how can we not use this company to build the franchise and team we needed to make the project a success? They were with us every step of the way.

Tom Penn

President

LAFC

The team at Sportsology has been there for every step of FC Cincinnati’s journey helping us lay the foundation for our Club and guiding us to be a best-in-class professional sports team from both a process and personnel perspective. Because of our relationship with Sportsology, we are prepared to take the next step in our journey as an MLS club and to become a sustainable winning franchise.

Jeff Berding

Co-CEO

FC Cincinnati

Sportsology have been a key partner in helping our organization move to the next level, especially during our transition to LA. Their vast experience working with elite teams - from Owners, Front Office, and Coaches - across the world really helped us gain a competitive advantage as we built our vision for the future of the franchise.

Les Snead

General Manager