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Maximizing growth
of elite sporting
organizations

Sportsology Group specializes in providing premium knowledge, insight, strategic advisory and operational support to franchise owners, global leagues and federations, and Institutional Investors driving success and accelerating transformation. We help empower sports organizations to create and own their future.

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About Us

Sportsology Group exists to help solve your biggest challenges. We have an international network of advisors who are transformational change leaders with proven track records across global sport and business.

We have deep expertise across all major sports, having experienced many of the challenges these organizations face - acquisition, expansion, turnaround, and growth.

Our Services

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Operational Advisory

We advise clients on their most strategically important issues. Setting up the organization to win. Redefining their strategy or improving operational execution.

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Human Capital

We engage with clients to help them understand their human capital needs, advising on structures, roles, and accountabilities. Search and hire senior leadership to fill the most crucial sporting and business functions.

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M&A

We undertake detailed due diligence on behalf of the buy or sell side as well as introducing opportunities to clients from our extensive network across a range of sports properties.

Our Team

Mike

Mike Forde

Executive Chairman

Joel

Joel Cohen

Strategic Advisor and Management Consultant

Luke

Luke Casey-Leigh

Strategy Advisor

Patrick

Patrick Manhire

Head of Human Capital

Chris M

Chris Mann

Special Projects Director

Steven

Steven Houston

Head of Data & Intelligence

Chris B

Chris Brady

Chief Intelligence Officer

Darren

Darren He

Strategy Consultant

George

George Gallagher

Strategy Consultant

Shiv

Shiv Jhangiani

Strategy and M&A Consultant

Aoife

Aoife McGuire

Executive Assistant

Gareth

Gareth Hurst

Head of Knowledge Management

Pien

Pien Gillhaus

Research Analyst

Marcus

Marcus Jones

Research Analyst

Kieran

Kieran Adamson

Research Analyst

Moe

Mohammed Sarwar

Creative Lead

Selected Clients

SF49

San Francisco 49ers

Inter Maimi CF

Inter Miami CF

Dallas

Dallas Mavericks

FC Cincinnati

FC Cincinnati

HBSE

HBSE

Chicago fFire

Chicago Fire

LA Rams

LA Rams

Ineos

Ineos

LAFC

LAFC

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Monumental Sports

Philadelphia

Philadelphia Eagles

Washingtonwizards

Washington Wizards

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Testimonials

Taking on the challenge of revamping soccer in Los Angeles was a huge undertaking by our ownership group. When we looked into the future, Sportsology had incredible pedigree in dealing with every challenge we were going to face. It became more a question of how can we not use this company to build the franchise and team we needed to make the project a success? They were with us every step of the way.

Tom Penn

President

LAFC

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The team at Sportsology has been there for every step of FC Cincinnati’s journey helping us lay the foundation for our Club and guiding us to be a best-in-class professional sports team from both a process and personnel perspective. Because of our relationship with Sportsology, we are prepared to take the next step in our journey as an MLS club and to become a sustainable winning franchise.

Jeff Berding

Co-CEO

FC Cincinnati

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Sportsology have been a key partner in helping our organization move to the next level, especially during our transition to LA. Their vast experience working with elite teams - from Owners, Front Office, and Coaches - across the world really helped us gain a competitive advantage as we built our vision for the future of the franchise.

Les Snead

General Manager

LA Rams

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Our Values

Curiosity

We embrace a thirst for knowledge

Empathy

We strive to understand and share our stakeholders’ pain

Challenge

We respectfully push boundaries

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Get in touch

If you are interested in working with us or would like more information on Sportsology Group please fill out the contact form below.

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New York

110 East 25th Street,
New York,
10010

London

37-41 Mortimer Street,
London,
W1T 3JH

Los Angeles

304 S Broadway,
Los Angeles,
CA 90013
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