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Setting up Your Sports Organization for Success

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Success as a Sports Executive

As a successful Sports Executive you are constantly analyzing your business, making sure you are ready to capitalize on your team’s successes but also preparing to conquer both foreseen and unforeseen challenges. Here at Sportsology Group - a global independent sports consultancy firm – we work alongside you and your Executive Team, hand-in-hand, to identify and overcome threats to your business (both internally and externally) to ensure you are maximizing your opportunities now and in the future.

Over the past decade, we have worked with over 65 elite sports franchises, across all the major leagues in the US and Europe, helping teams strategically build and integrate their front office and business operations. Whether you are a new sports franchise or an established multi-asset group, our role is to collaborate with teams and leagues to accelerate them toward their mission.

The Road Ahead

We all know the challenges ahead, but are you ready to attack them head-on? While we recognize every organization has different challenges, the below are merely some we seem to encounter on a regular basis:

So where does Sportsology Group come into play? Our vast experience across leagues and countries gives us unique insight and perspective to help make sure you are prepared. We have learned, no matter what league, you cannot consistently win without all aspects of your organization working together. No silos.

The success of a Sports Executive is dependent on your ability to drive success, with sport and business working in lock step - at all times.

So where would we start?

As a Sports Executive, you understand more than anyone that every team operates and organizes themselves differently. With that in mind, we believe the most important place to start is evaluating structure.

  • Does your entire organization work as ONE?
  • Is there a disconnect between Sport and Business?
  • Are all your departments communicating and working towards a common goal?
  • Are you ‘fit for purpose’?
  • Are you lean and efficient?
  • Is there clarity on roles, responsibilities, reporting lines, and decision-making?

If you are currently addressing some of these issues or would like to understand more about how we can help you keep winning – please reach out to luke.casey@sportsologygroup.com

Your success is our success.


By Luke Casey-Leigh


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Get in touch

If you are interested in working with us or would like more information on Sportsology Group please fill out the contact form below. Please click here for all Intern inquiries.

New York

331 Park Avenue South,
New York,
NY 10010


1 Warwick Street
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